Amazon Video on Demand Makes Debut
Amazon Video on Demand, or AVOD (as I'm calling it), will include an opening selection of 40,000 movies and TV shows. Pricing will be variable. A few "invited" customers will get to sample AVOD before it rolls out to the hoi polloi.
When a purchaser picks a title on the Amazon site, the first two minutes will start streaming immediately while the remainder is presumably downloaded--unlike Amazon's original Unbox download service, a more orthodox download service that required special software. AVOD will also let users store selections in a queue, then watch them when returning to Amazon from the same computer or a different device.
In addition, Amazon has made a deal with Sony to funnel program purchases through the Bravia Internet Video Link.
See New York Times coverage.