Amazon Does 'DVD on Demand'
You order a DVD, then it's custom-made and shipped. That's the beauty of the new DVD on Demand service from Amazon, partnering with CustomFlix. Producers send DVD or tape masters, which are then placed on a secure server for ordering from the Amazon or CustomFlix sites. "Customers receive professional-quality DVDs in overwrapped, Amaray-style cases with full-color covers and lacquer-coated disc faces," says CustomFlix. There are two levels of distribution service: Independent Media Gateway for indies with fewer than 50 titles, and Enterprise Media Gateway for the big guns. The latter include NBC, PBS, A&E, the History Channel, and the Biography Channel. You'll be able to order Westminster Kennel Club Dog Show from NBC and Nova from PBS, among other announced titles. Current releases are standard-def but in the future CustomFlix will support HD DVD, Blu-ray, and WMV-HD DVD. On-demand distribution systems generally trade a greater manufacturing cost per copy for the flexibility of replicating one unit at a time, so they're most suitable for small projects, like DWL Video's lovely epic on the 17 Year Cicada. A parallel cottage industry has grown up around on-demand book printing, including both my home theater guide and my restaurant guide.