The $299 HD DVD Player Arrives
The blitz starts today, Sunday May 20th. For the next four weeks Toshiba will be offering an in-store instant rebate of $100 on the HD-A2 HD DVD player, taking that player to the magic $299. Needless to say that's an industry first.
During the final week of the rebate period, June 10th to June 16th, the instant $100 rebate opens up to all Toshiba HD DVD players, dropping the HD-A20's price to $399 and the upscale HD-XA2's price to $699. Further, during that week consumers buying any Toshiba HDTV over 42" (diag.) in screen size with an HD DVD player can receive an instant $200 in-store rebate.
Why these open promos don't run during the entire four-week period I don't know, but this is good stuff either way. With these rebates taking the HD-A2 down to $299 I think even the NY Times will have to stop referring to hi-def players as being too expensive!