Is Price Still a Blu Barrier?
Last week, just days before Black Friday, I received a letter from a reader lamenting the high prices of Blu-ray Discs. He quoted prices from a retailer of $35 for the Russell Crowe version of Robin Hood, and $32 for The Hangover. Curious fellow I am I hit Amazon and found that Robin Hood, a relatively new release, is $23 for a set including the movie on Blu-ray, DVD, and a mobile friendly Digital Copy. The Hangover was $15 for the standard Blu-ray and $24 for the Extreme Edition, which includes an extra disc and a book and other accoutrements. When I noted this to the reader, along with the fact that my, local grocery store is now carrying Blu-ray catalog titles for $9.99 he shot back some more outrage that the Avatar Extended Collector’s Edition Blu-ray, which was released on 11/16, was $22-$25, even on Amazon. This is three-disc set, which I just reviewed for our February print issue, includes three full cuts of the movie, and two full Blu-ray Discs full of hours of really incredible extras, including a terrific full length documentary. This strikes me as an extraordinarily good value, but I thought I’d ask you. Are Blu-ray software prices still to high? Do you think price is why some people are looking to move to Netflix, Apple TV and other streaming services or is that merely convenience driven? Or have the movie studios simply devalued their content after years of bargain bin pricing on DVDs?