Ears On

On-demand movie viewers are happy to pay an extra dollar to avoid ads. And they prefer conventional to convergent delivery media. Those are the conclusions of a DIGDIA survey. It grappled with two questions at once. Given a tradeoff between advertising and price, how would viewers prefer their movies: with ads for a buck less, or without ads for a buck more? Also, what on-demand (or on-demand-ish) delivery medium would they prefer: TV, PC, or DVD? Here are the results:

44% would pay $3.99 to watch on TV with no ads

27% would go for the DVD

17% would pay $2.99 to watch on TV with ads

9% prefer PC download/viewing for $3.99, no ads

3% prefer PC download/viewing for $2.99 with ads The name of the survey is "Turmoil in On-demand Viewing Creates Opportunities," and if you have to ask the price of the full document, you can't afford it.