Diablog: Trade-Show Control Act
You have that look on your face. It's the look that I see only when you're about to hatch some kind of stink-bomb. Come on, out with it.
I was just thinking.
You really shouldn't do that.
I was having dinner with one of my industry contacts and he bemoaned the fact that CEDIA has added a fourth day this year. Have you ever noticed that trade shows never get smaller or shorter, only bigger and longer?
You don't enjoy your free meals? You are becoming a stranger to me.
Sure, I enjoy seeing my contacts and what they're selling this year. But there's an optimal size for trade shows and CEDIA has just about surpassed it. Of course CES surpassed it long ago.
All right, what do you have in mind?
A new federal law called the Trade-Show Control Act. Here are the main provisions:
Well. That's...interesting. I like your regional-justice provisions, especially the idea of moving around the country. Instead of being an annual beating, a show could become a cultural education in itself, an experience that broadens a person. Need I point out, however, that federal regulation is very unfashionable these days? This doesn't sound like a serious proposal.
That's not the point. The point, as I said before, is that every trade show has an optimum size, and shows exceeding that size do more harm than good.
You may be right. But writing your point of view into law seems impossible.
Maybe so, but the Law of Comdex is very real. It may not be a federal law, but in the long run, it's very sternly enforced.
And what is the Law of Comdex?
No matter how big and powerful it may appear, any trade show that gets too big eventually implodes. It goes poof, and then it's gone.
Mark Fleischmann is the author of the annually updated book Practical Home Theater. For links to the latest edition, visit www.quietriverpress.com.