With the Showcase pre/pro-and-amp combo, Krell hits a new low—price point, that is.
Much is made of the intense competition that goes on in the receiver game, and understandably so. For the most part, these are companies that have piles of money to spend on advertising, have the resources and inclination to bring out new models every year, and have hordes of accountants and marketing types to keep watch on things likemarket placement, pricing, competitor activity, and so on. But what about the healthy (and growing) competition in the separates arena, especially at the lower (all things being relative) price points? It may not draw the receiver war's headlines, involve a fraction of the corporate expenditure and model turnover, or feature dueling laser shows from multilevel booths at industry trade shows. But, make no mistake, the competition here is no less intense, no less important to the industry as a whole, and no less beneficial to its particular crop of potential buyers.