Read the fine print on some DVD and CD releases and you'll see the phrase CarbonNeutral. What's that? CarbonNeutral
, formerly known as Future Forests, has convinced a variety of manufacturers to offset the CO2
emissions caused in the making of plastics by paying landowners to plant trees. Celebrity enthusiasts include Atomic Kitten, Beth Orton, Coldplay, Pink Floyd, and the Rolling Stones—not to mention Gwyneth Paltrow and Leonardo DiCaprio. Unfortunately, critics of the scheme say that the company is just selling the carbon rights for trees that would have been planted anyway. Still worse, Mike Mason of Climate Care told The Times
of London: "When Mick Jagger's trees die in 50 years' time, they will release the CO2
they have been storing at a time when the situation is likely to be more critical." You know what the road to hell is paved with. Bit of a heartbreaker, isn't it?